3 Tips for Harnessing Technology Advancements for Your Business

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The rapid development of technology and the societal addiction to cell phones, laptops, and tablets can be both a curse and a blessing for small business owners. We live in a world where individuals feel a constant need to be connected. They want interaction with brands, a behind-the-scenes look at their favorite companies, and immediate solutions.

As a business owner looking to create a beloved brand image, this may all sound intimidating. However, technology advancements have made it possible to market your product or your company to your target audience without stressing out. As mentioned above, we live in a society where cell phones are practically glued to the hands of everyone you know. Yes, millennials are the main culprit here, but many other generations are guilty of the cell phone or tablet addiction as well. If you want to get noticed as a brand, you need to find a way to get on that screen that is always in front of their face. Check out the tips below for harnessing technology to market your small business.

Interact with your customers on social media.

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Consumers love to hear back from you. They want you to answer their questions, give them a shout out, and thank them for their support. Download the mention app and you can monitor in real-time what is being said about you, your product, your industry, or your competition. Then, you can easily respond to the discussion and keep yourself relevant. Millennials want recognition; a simple “hey, thanks for being a fan of our product!” can go a very long way.

Have a strong presence on any social media platform that makes sense for your business. 


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If you are not already on social media, you are missing a HUGE audience and have almost made yourself insignificant within your industry. Sure, not every company needs a Snapchat account. Images of what your law firm is doing in real-time might be a little boring. But, across the most popular social platforms (LinkedIn, Twitter, Facebook, Instagram) at least one will be a good fit for your company. Find your platform(s) and then stay active on your accounts. With technology advancements, you don’t even have to spend a lot of time sharing on social media. Download tools like HootSuite or Sprout Social to schedule out your posts in advance and free up your time.

Text your audience as if they are your friend. 


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Text marketing is a simple way to take advantage of the most used communication method of our world. Consumers are much more likely to open a text message than they are to open an email, and they will respond and react to this message in a more timely manner. If you want to share some information about your brand, use text message marketing to get your message across. Just remember, you don’t want to flood their phone with texts or else your audience will opt out of receiving your messages. For best results, keep your messages brief, informal, engaging, and infrequent.

Keep these tips in mind as you go forward into the new year and take advantage of the technologies that are available to you. No business owner wants to miss out on a connection with a potential customer or client, so make sure you are staying up-to-date with technology and remaining relevant in your industry.

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